The SHOT Show floor is always a proving ground for the latest and greatest in shooting gear, and the newest lineup of competition optics on display at SHOT Show 2025 did not disappoint. New for 2025 are fresh offerings of red dots, low power variable optics, crossover scopes and more, as manufacturers seemingly competed amongst themselves to release new options catering not only to their loyal supporters but those who currently run another company’s optic in hopes of expanding their customer base.
Whether you’re dialing in for PRS, looking for a new red dot to shave seconds off your pistol runs or upgrading your Three-Gun setup, the newest optics unveiled at SHOT Show offer enhanced clarity, faster target acquisition and some downright mind-boggling technological advancements. Here’s a look at some of the standout models poised to make an impact on the competition circuit this season.
Burris XTR PS 5.5-30X 56 mm Riflescope
Competitive shooters looking for a serious edge on the firing line should check out the new Burris XTR PS 5.5-30X 56 mm riflescope. This powerhouse of an optic brings cutting-edge technology to long-range precision shooting, headlined by the Programmable Elevation Knob (PEK). This system ditches traditional clicks in favor of smooth, ultra-fine adjustments for dead-on accuracy. Pair that with the integrated HUD display, feeding you real-time ballistic data like wind holds and dial-to-distance, and you've got a scope that all but eliminates second-guessing under pressure. Built like a tank from 6061-T6 aluminum and sporting a massive 56 mm ED glass objective lens, the XTR PS isn’t just tough—it delivers razor-sharp clarity when you need it most. MSRP is $2,640, burrisoptics.com.
Winchester Optics Supreme 6-18X 50 mm Riflescope
Winchester Optics describes its new Supreme 6-18X 50 mm riflescope as having “quality and performance at the range and in the field.” With a second-focal-plane reticle that’s illuminated, this optic also has a one-piece housing made from black anodized A6063-T6 aluminum. Body tube diameter is 30 mm and the windage and elevation adjustment ranges are both 70 MOA. Plus, Winchester WINcoat multicoating on the glass will reduce harsh glare and provides a scratch resistant coating to the exterior lens surfaces. MSRP is $344.99, winchesteroptics.com.
GPO CENTURI 4-16X 44i Riflescope
For those who are looking to downsize their scope while at the same time increasing the quality, the GPO CENTURI 4-16X 44i may very well fit the bill. Measuring less than 10 inches in length, this super-compact optic makes no compromises on the qualities competitors seek in their glass. Its first-focal-plane, MIL-based reticle ensures accurate holdovers at any magnification, while the double HD glass delivers exceptional clarity and brightness. The zero-stop locking turrets provide precise and repeatable adjustments, which are crucial for hitting targets consistently in competition settings. MSRP is $629.99, gpo-usa.com.
Vortex Crossfire Green Dot Tactical Sight
If you're looking to speed up your target acquisition in competition, perhaps steel challenge or a variety of run-and-gun matches, be sure to check out the new Vortex Crossfire Green Dot. Its two-MOA green dot with multiple brightness settings is easy on the eyes and a solid choice for those sunny days outdoors. With its unlimited eye relief and parallax-free design, this optic is right at home on an AR, pistol-caliber carbine or other platforms used in competition. Additionally, users can expect up to 7,000 hours of battery life and a shockproof and waterproof build, resulting in a green-dot optic built to withstand the rigors of competition. MSRP is $219.99, vortexoptics.com.
Riton 5 Primal 3-18X 50 mm Riflescope
If you need one riflescope that can handle everything from PRS competition to backcountry hunting, the Riton 5 Primal 3-18X 50 mm optic is built for the job. Its 3-18X magnification range makes it just as comfortable engaging steel at long range as it is tracking game in dense timber. The fully multi-coated HD glass and 50 mm objective lens pull in plenty of light for a crisp, bright sight picture, even when lighting conditions aren’t that great. This crossover optic delivers the precision and durability required in both competition and afield, featuring a zero-resettable turret system, rock-solid 30 mm tube construction and Riton’s lifetime warranty. MSRP is $999.99, ritonoptics.com.
Primary Arms PLx HTX-1 Enclosed Reflex Sight
The Primary Arms PLx HTX-1 is built to keep up with the speed and precision competition shooters demand. Its Modular Chassis System (MCS) ensures a low-profile fit on most optics-ready pistols, keeping your sight picture fast and intuitive. Built from 7075-T6 aluminum with a fully enclosed design, it shrugs off dust, debris and the occasional hard knock—because, let’s face it, gear takes a beating in competition. With 11 brightness settings, including night vision compatibility and AutoLive motion-sensing tech to maximize battery life, the PLx HTX-1 is purpose-built for shooters who demand speed, durability and reliability. MSRP is $649.99, primaryarms.com.
Trijicon Ascent 1-6X 24 mm Riflescope
New to the world of LPVOs, Trijicon has released the Ascent. This optic is ideal for quick target acquisition at close range with its 1-6X magnification range, making it a great fit atop an AR when participating in dynamic shooting scenarios. The BDC Target Holds second-focal-plane reticle provides accurate holdovers without cluttering the sight picture, ensuring you stay on target during fast-paced stages. With excellent light transmission, you can expect a clear sight picture free of distortion, giving you the confidence to hit your target with every press of the trigger. MSRP is $735, trijicon.com.
Swarovski Optik Z5(i)+ 5-25X 56 mm P BT Riflescope
For shooters aiming to push their long-range precision to the next level, the Swarovski Z5(i)+ 5-25X 56 mm P BT is a game-changer. Its 5-25X magnification range offers exceptional clarity and detail, allowing for precise target identification and engagement at extended distances. The newly designed Advanced Ballistic Turret provides three times more adjustment range, with four color-dot rings and a two-rowed, MOA-scale ring for rapid elevation adjustments. With a 30 mm main tube and 56 mm objective lens, this scope ensures superior light transmission and a wide field of view, essential for maintaining situational awareness in dynamic shooting environments. MSRP is $2,269, swarovskioptik.com.
Zeiss Conquest HDX LRP 15X 56 mm Binoculars
For precision rifle competitors aiming to elevate their game, the Zeiss Conquest HDX LRP 15X 56 mm binoculars are a must-have. Designed with input from top PRS shooters, these binoculars feature an integrated MRAD reticle that allows for accurate target assessment, wind calls and tracking bullet impacts—all crucial elements for making split-second decisions during matches. The reticle leveler adjustment ensures your view stays perfectly aligned, while dual-locking diopters provide a sharp reticle and crystal-clear image across the entire field. With 15X magnification and 56 mm objective lenses, you can expect a bright, high-contrast sight picture regardless of lighting conditions. Finally, Zeiss includes an Arca-Swiss compatible tripod adapter for stable viewing during extended shooting sessions. MSRP is $1,899, zeiss.com.
Telson Optics Edge Series Sentry 20-60X 80 mm Spotting Scope
A good spotting scope is a must when working with a buddy at the range to track your shots, whether during a competition or while getting dope for a new rifle. New to the scene is the Edge Series Sentry 20-60X 80 mm spotter from Telson Optics. This optic features high-end Japanese HD glass and specialized lens coatings to deliver clarity and brightness regardless of how high the magnification is cranked up. A smooth-as-silk focus mechanism allows for quick and precise adjustments, essential for tracking targets during fast-paced matches. No price information available yet, telsonoptics.com.
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