Olin-Winchester Taking Ownership Of White Flyer Targets

Olin Corp., parent company of Winchester Ammunition, is acquiring the assets of White Flyer Targets.

by
posted on August 25, 2023
Whiteflyer Winch 1
The White Flyer AA target, pictured above, has been used at the Grand American World Trapshooting Championship and NSSA World Skeet Championships for decades.
White Flyer Targets

Olin Corporation recently announced the existence of an agreement to acquire the assets of White Flyer Targets, LLC, a company well known as North America’s preeminent leader in recreational trap, skeet and sporting clay targets.

The plan is to combine White Flyer with the Winchester Ammunition business.

The acquisition includes White Flyer’s five state-of-the-art manufacturing facilities in Coal Township, Pennsylvania, as well as Dalton, Georgia, and Webb City, Missouri, plus Knox, Indiana, and San Bernardino, California. Additionally, White Flyer’s recently announced ECO FLYER target product line will be included in the deal.

“We are extremely excited to bring together these two leading brands to serve the millions of people who participate in competitive and recreational shotgun shooting sports,” Brett Flaugher, the president of Winchester Ammunition said. “The combination of Winchester and White Flyer should enhance the continued growth of trap, skeet, sporting clays and other shotgun sports. This acquisition offers the unique opportunity to provide comprehensive ammunition and clay target solutions for the thousands of shooting ranges across America.”

Robert Lippert, president and chief executive officer of Reagent Diversified Holdings, Inc., owner of White Flyer Targets, LLC, said, “Winchester is the perfect choice to take ownership of our iconic brand. The pride our employees have in White Flyer Targets, LLC, will only expand as they are welcomed into the Winchester team. We are confident that shooting sports, overall, will benefit from this pairing.”

The transaction is contingent on Olin’s completion of confirmatory due diligence, definitive agreements, and final approval of both companies’ Boards of Directors. The transaction is not expected to require any premerger filings and is expected to be completed in the fourth quarter of 2023. Olin would fund the transaction with cash on hand and anticipates that the transaction would be immediately accretive to Olin’s shareholders.

Learn more about Winchester Ammunition and White Flyer Targets.

Latest

1961 National Matches 5
1961 National Matches 5

More Than 6,000 Shooters Experience An Improved Range: 1961 National Matches

A refurbished range greeted the more than 6,000 competitors at the 1961 National Matches, a number which broke attendance records.

Rich Combination Of History & Shooting On Display At Creedmoor 150 Match

A weeklong competition with period and recreated rifles was held in October to recognize the 150th anniversary of the original 1874 Creedmoor International Match.

NRA Announces 2025 National Matches Locations & Schedule

The 2025 NRA National Rifle and Pistol Championships will be held at the Cardinal Shooting Center, Alliance Rifle Club, Oklahoma City Gun Club and Winnequah Gun Club next June and July.

2024 Holiday Gift Guide: Rifles

Five rifles that are excellent presents for competitive shooters this holiday season.

All About The 2024 USPSA Alabama State Championship

The 2024 USPSA Alabama State Championship was held at Cavern Cove Competitive Shooting Range in Marshall County, Ala., May 16-18.

$50,000 Total Prize Purse At Inaugural Florida Shooters Cup

Apex Shooting Center is hosting the inaugural Florida Shooters Cup Tournament in January 2025 with $50,000 in cash and prizes.

Interests



Get the best of Shooting Sports USA delivered to your inbox.