Beretta Holding Acquires Holland & Holland

by
posted on February 1, 2021
beretta-holland-2.jpg

According to a Feb. 1, 2021 press release, Beretta Holding has signed an agreement for the acquisition of 100 percent of Holland & Holland Ltd., which takes effect immediately. The terms and conditions of the acquisition were not disclosed.

Beretta Holding acquires Holland & Holland


A company well known for its high quality firearms, Holland & Holland is one of the foremost brands in the history of British gunmaking, serving clients with the handmade shotguns and rifles that rank among the world’s finest.

Beretta Holding has been looking to acquire a premium luxury brand. Holland & Holland is a fitting partner, fulfilling all the elements of fine gunmaking: rich history, independent manufacturing facilities and outstanding products.

Included in the deal is the prestigious Holland & Holland Shooting Ground, which is located in West London. Some of the finest shooting facilities available in the United Kingdom are located there.

Committed to the shooting sports, Beretta Holding has a long, proud history of investing in brands that come under its umbrella, and will continue to do so with the acquisition of Holland & Holland.

Beretta Holding wishes to preserve the heritage of Holland & Holland in the United Kingdom with a high dedication to skilled craftsmanship.

Says Pietro Gussalli Beretta, president and CEO of Beretta Holding:

“This is a truly exciting development and a great achievement for the Beretta family, further increasing the Group’s international footprint. Faced with the Brexit challenges, I am very pleased to increase our direct presence in the important U.K. market, where we are already active with our well-established distribution subsidiary.”

Learn more about Holland & Holland.


Read more: Fiocchi Acquires Ammo Manufacturer Baschieri & Pellagri

Latest

NROI Apr2025 USPSA 2
NROI Apr2025 USPSA 2

Range Officials: Changing The ‘Us Versus Them’ Attitude

“We have met the enemy and he is us.” —Walt Kelly, ‘Pogo’

New: SK Customs SOLO LOBO

SK Customs releases “SOLO LOBO,” latest in Untamed series.

USA Shooting Athletes Secure 6 Medals At ISSF Buenos Aires World Cup

Vizzi tops Rhode in Women’s Skeet final for a gold-medal finish at the 2025 ISSF World Cup in Buenos Aires.

JP Rifles JP-5: Pistol-Caliber Carbine Performance

JP’s premier pistol-caliber carbine—the JP-5—boasts many features competitors want, including reduced recoil for faster follow-up shots.

2025 NRA National Matches Preview

Pistol and Smallbore will be at Ohio’s Cardinal Center, with High Power spread across three different venues.

USPSA Makes Limited Optics Official

For many USPSA shooters, Limited Optics provides a solid opportunity to get back in the action.

Interests



Get the best of Shooting Sports USA delivered to your inbox.