Visitors can create accounts, wish lists and find dealers near them. The website has been designed so it is simple to locate your favorite brands, or find products within a specific category such as gun care or shooting and practice gear. An extensive FAQ has been built from the most common customer questions. A video gallery offers instruction on gun cleaning, as well as a sneak peek at what's new for 2017.
"With the huge array of Lyman products and brands, we knew we had to offer our loyal customers a better platform on which to learn about our many products and brands," Elizabeth Friedmann, Lyman's marketing services manager and leader on the web development program. "The new site is very fresh, very engaging and makes for an enjoyable customer experience."